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October 1, 2019Tour: Squarespace’s New York City Headquarters
![Squarespace]()
Join the AIANY Marketing and Communications Committee on October 9 for a tour of Squarespace‘s New York City headquarters, with interiors designed by A+I (register here). Understand how the design firm translated Squarespace’s brand mission to empower entrepreneurs and the expanding independent workforce by helping them build a beautiful presence online, into a highly functional, elegant workplace representing the clarity and sophistication of the company’s all-in-one product. Through engaging Squarespace in a 3-month strategic workplace exploration, A+I discovered the directive for a design that allows employees to effortlessly pivot between individual and collaborative work. The design addressed the chaos and clutter that exists below the clarity of the creative process, what that clarity meant to the brand and how to bring the brand to life throughout the company’s physical space.
Speakers:
Kris Passet, VP of People, Squarespace
Eliane Maillot, Associate Principal and Studio Director, A+IDate: Wednesday, October 9, 4:00-5:00 PM
Location: 8 Clarkson Street**Please arrive on time in the lobby at Squarespace, we will begin promptly at 4pm. The tour will conclude on the roof deck, one of the best tech roof spaces in New York.
Marketing and Communications
The AIANY Marketing and Communications Committee leads the ongoing discussion of strategic business and marketing-related issues for our constituents: architects, their firms, and staffs. The committee’s four major goals are: To create forums for architects to discuss and share ideas about issues in marketing and media relations today; to provide and encourage opportunities for training and development; to be a resource for the exchange of strategic marketing information within the architecture community; and to develop a dialogue about how the profession represents itself.
