January 24, 20202/13 Workshop: Amplify your RFP Response using Storytelling Techniques
Occurring during the monthly AIANY Marketing and Communications Committee Meeting on Thursday, February 13, 6:30 PM at the Center for Architecture, this workshop will discuss RFP Response tips and strategies, with a keen emphasis on storytelling methods to amplify your response. As an expert in your field, you know you can bring clear value to your clients, but do you ever struggle to communicate it throughout every RFP process? Do you feel as if you are throwing a dart into the unknown, and hoping for the best? The others in your industry likely feel the same way. Being an expert in the field doesn’t always translate into being able to communicate that expertise to a prospective non-designer client. This workshop is meant for architects, urban designers, and planners that often respond to on-call requests, or even specific planning and urban design RFPs. In this workshop, we will go through an intro to the five-part toolkit that will give you additional clarity on your value proposition and increase your strategic alignment with the client. This strategy backed confidence can be that “x factor” that makes all the difference. I look forward to having everyone put on their creative hats, and dive into the Creative RFP Toolkit.
Sreoshy Banerjea leads Urban Design within the Planning Division at The New York City Economic Development Corporation where she guides urban design strategy and manages consultants on visionary master planning efforts. Prior to her time in the public sector, she has been a project architect and urban designer at Dattner Architects on civic minded-urban projects including affordable housing master plans such as Lambert Houses and Hallets Point. In her early career, she has gained exposure to a variety of internationally renowned architects, including Rafael Viñoly architects in New York, and Dominique Perrault in Paris. Soon after her graduate studies at MIT, she co-founded her own startup, where she led a team that designed and launched an online marketplace app. This experience, as well as her current role has given her a unique perspective on value, business development, and storytelling. Sreoshy has a Master’s in Urban Design from MIT and a Bachelor of Architecture from Rensselaer Polytechnic Institute.
Marketing and Communications
The AIANY Marketing and Communications Committee leads the ongoing discussion of strategic business and marketing-related issues for our constituents: architects, their firms, and staffs. The committee’s four major goals are: To create forums for architects to discuss and share ideas about issues in marketing and media relations today; to provide and encourage opportunities for training and development; to be a resource for the exchange of strategic marketing information within the architecture community; and to develop a dialogue about how the profession represents itself. Standing Committee meetings take place at 6:30 PM on the second Thursday of each month at the Center for Architecture.