January 24, 2020
Occurring during the monthly AIANY Marketing and Communications Committee Meeting on Thursday, February 13, 6:30 PM at the Center for Architecture, this workshop will discuss RFP Response tips and strategies, with a keen emphasis on storytelling methods to amplify your response. As an expert in your field, you know you can bring clear value to your clients, but do you ever struggle to communicate it throughout every RFP process? Do you feel as if you are throwing a dart into the unknown, and hoping for the best? The others in your industry likely feel the same way. Being an expert in the field doesn’t always translate into being able to communicate that expertise to a prospective non-designer client. This workshop is meant for architects, urban designers, and planners that often respond to on-call requests, or even specific planning and urban design RFPs. In this workshop, we will go through an intro to the five-part toolkit that will give you additional clarity on your value proposition and increase your strategic alignment with the client. This strategy backed confidence can be that “x factor” that makes all the difference. I look forward to having everyone put on their creative hats, and dive into the Creative RFP Toolkit.
Sreoshy Banerjea leads Urban Design within the Planning Division at The New York City Economic Development Corporation where she guides urban design strategy and manages consultants on visionary master planning efforts. Prior to her time in the public sector, she has been a project architect and urban designer at Dattner Architects on civic minded-urban projects including affordable housing master plans such as Lambert Houses and Hallets Point. In her early career, she has gained exposure to a variety of internationally renowned architects, including Rafael Viñoly architects in New York, and Dominique Perrault in Paris. Soon after her graduate studies at MIT, she co-founded her own startup, where she led a team that designed and launched an online marketplace app. This experience, as well as her current role has given her a unique perspective on value, business development, and storytelling. Sreoshy has a Master’s in Urban Design from MIT and a Bachelor of Architecture from Rensselaer Polytechnic Institute.
January 16, 2020
Elisa Orlanski Ours, designer, educator and industry leader, serves as the Chief Planning & Design Officer at Corcoran Sunshine Marketing Group. As the founder of the department, Elisa plays a critical role in combining design with real estate development to execute visionary projects from the schematic phase to the final sale. Strategically pairing world-renowned designers with developers for Corcoran Sunshine condominium properties and Citi Habitats rental properties, her collective portfolio is estimated at over 20,000 residences and more than $30 billion.
For 15 years, the Planning & Design Department at Corcoran Sunshine has been pivotal in transforming the relationship between design and the real estate industry with an approach that champions a sophisticated team collaboration. By incorporating architectural marketing with strong design principles throughout all phases of residential, hotel and amenity space planning, the Planning & Design department has created exceptional, tailored projects while maximizing value.
Before joining Corcoran Sunshine, Elisa worked as Construction Manager for a high-end residential construction company in New York City managing several luxury residential conversions. Elisa has served as an Assistant Adjunct Professor at Columbia University in the Real Estate Program and is frequently invited to lectures on architecture and design trends. She holds a BA in Architecture with a concentration in Computer Science from Barnard College and a Masters in Architecture from Columbia University.
Date: Wednesday, February 5, 6-8 PM
Location: Center for Architecture
October 1, 2019
Join the AIANY Marketing and Communications Committee on October 9 for a tour of Squarespace‘s New York City headquarters, with interiors designed by A+I (register here). Understand how the design firm translated Squarespace’s brand mission to empower entrepreneurs and the expanding independent workforce by helping them build a beautiful presence online, into a highly functional, elegant workplace representing the clarity and sophistication of the company’s all-in-one product. Through engaging Squarespace in a 3-month strategic workplace exploration, A+I discovered the directive for a design that allows employees to effortlessly pivot between individual and collaborative work. The design addressed the chaos and clutter that exists below the clarity of the creative process, what that clarity meant to the brand and how to bring the brand to life throughout the company’s physical space.
Kris Passet, VP of People, Squarespace
Eliane Maillot, Associate Principal and Studio Director, A+I
Date: Wednesday, October 9, 4:00-5:00 PM
Location: 8 Clarkson Street
**Please arrive on time in the lobby at Squarespace, we will begin promptly at 4pm. The tour will conclude on the roof deck, one of the best tech roof spaces in New York.
September 9, 2019
In-line with our Dining & Dialogue series, the New York Times will be hosting a talk on The Architecture of Eating on Oct 6th.
Join food journalists and cooking experts for the first-ever New York Times Food Festival on Oct. 5–6. You’ll find tastings, live cooking demos and more in Bryant Park; panel discussions with food-world favorites at TheTimesCenter; and extraordinary meals at 10 New York City restaurants. Come celebrate what it means to eat, drink and cook in the heart of New York City.
One of The Talks, The Architecture of Eating, discusses how architecture, design and culinary expertise create a welcoming environment, before the first bite. Find out from two masters of the visual feast: Restaurateur Danny Meyer and David Rockwell, architect and designer of Nobu restaurants (and countless others). Reserve your tickets at nytfoodfestival.com, and enjoy 25% off The Talks panel discussions with code AIANYMACC.
August 16, 2019
During our next MaCC meeting on Sept 12 we’ll share some insight into Business Development approaches within the A/E/C industry.
We’ll be joined by Yeng Wu of Ennead to unpack strategy and lessons learned for connecting professionally. Conversation topics include dividing your time vs. concentrating effort; tools and resources; etiquette and changing modes of communication; and setting expectations. Come with questions!
Yeng Wu, Director of Business Development, Ennead
Thu, 4/9, 2020, 6:30pm
Thu, 5/14, 2020, 6:30pm
Thu, 6/11, 2020, 6:30pm
Tue, 2/18/20, 6:30pm
Wed, 2/5/20, 6:00pm
Wed, 10/9/19, 4:00pm
Tue, 7/30/19, 8:00am
Tue, 7/9/19, 8:00am