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Topics

  • October 1, 2019

    Join the AIANY Marketing and Communications Committee on October 9 for a tour of Squarespace‘s New York City headquarters, with interiors designed by A+I (register here). Understand how the design firm translated Squarespace’s brand mission to empower entrepreneurs and the expanding independent workforce by helping them build a beautiful presence online, into a highly functional, elegant workplace representing the clarity and sophistication of the company’s all-in-one product. Through engaging Squarespace in a 3-month strategic workplace exploration, A+I discovered the directive for a design that allows employees to effortlessly pivot between individual and collaborative work. The design addressed the chaos and clutter that exists below the clarity of the creative process, what that clarity meant to the brand and how to bring the brand to life throughout the company’s physical space.

    Speakers:
    Kris Passet, VP of People, Squarespace
    Eliane Maillot, Associate Principal and Studio Director, A+I

    Date: Wednesday, October 9, 4:00-5:00 PM
    Location: 8 Clarkson Street

    **Please arrive on time in the lobby at Squarespace, we will begin promptly at 4pm. The tour will conclude on the roof deck, one of the best tech roof spaces in New York.

  • September 9, 2019

    In-line with our Dining & Dialogue series, the New York Times will be hosting a talk on The Architecture of Eating on Oct 6th.

    Join food journalists and cooking experts for the first-ever New York Times Food Festival on Oct. 5–6. You’ll find tastings, live cooking demos and more in Bryant Park; panel discussions with food-world favorites at TheTimesCenter; and extraordinary meals at 10 New York City restaurants. Come celebrate what it means to eat, drink and cook in the heart of New York City.

    One of The Talks, The Architecture of Eating, discusses how architecture, design and culinary expertise create a welcoming environment, before the first bite. Find out from two masters of the visual feast: Restaurateur Danny Meyer and David Rockwell, architect and designer of Nobu restaurants (and countless others). Reserve your tickets at nytfoodfestival.com, and enjoy 25% off The Talks panel discussions with code AIANYMACC.

  • August 16, 2019
    Photo: joshua-ness via unsplash
    Photo: joshua-ness via unsplash

    During our next MaCC meeting on Sept 12 we’ll share some insight into Business Development approaches within the A/E/C industry.

    We’ll be joined by Yeng Wu of Ennead to unpack strategy and lessons learned for connecting professionally. Conversation topics include dividing your time vs. concentrating effort; tools and resources; etiquette and changing modes of communication; and setting expectations. Come with questions!

    Presenter:
    Yeng Wu, Director of Business Development, Ennead

  • August 5, 2019
    Photo: adam-jaime via unsplash.
    Photo: adam-jaime via unsplash.

    Join the Marketing and Communications Committee for drinks and light fare at American Whiskey on Thursday, August 8, 5:30-7:30 PM. 

    Catch-up with fellow committee members and industry peers. The event is a casual happy hour open to both committee members and those who want to learn more. The co-chairs will be there to answer any questions you have about becoming involved in the coming year.

    See you there!

    Laura Holwegner and Melissa Gerard
    Co-chairs

  • July 10, 2019

    Seasoned PR professionals shared their tips and resources during this morning panel on marketing techniques for small and medium sized firms. See details on the next event scheduled for Tuesday, July 30 here.

    Key takeaways:

    1. Manage your firm’s public image through a holistic lens, everything is connected.

    2. Remember to utilize resources and networks you have already established.

    3. Select a limited number of social media platforms to implement based on your goals and audience. Be realistic—consistency is key.

    4. Not every tactic will work. Don’t be afraid to try something, reflect and then refine.

     

    Presenters:
    Susana Holguin-Veras, Assoc. AIA, LEED AP
    , Principal, Theory
    Nancy Kleppel, Assoc. AIA, Principal, Nancy Kleppel Consulting
    Iva Kravitz, Assoc. AIA, Principal, The Iva Agency
    Laura Patel, Director of Strategic Accounts, Density
    Alexandra Polier, President, DNA Strategic Consulting


    About AIANY Summer Practice Series
    A curated summer-long series of weekly programs looking at topics across practice areas with a focus on the challenges of small to medium sized firms

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