February 22, 2019Linked-In Profile Optimization
Join us on March 14 for our monthly MaCC meeting.
This professional development session will give you a brief overview of how to create a dynamic, professional presence that stands out in a sea of bland search results. Make sure your LinkedIn profile gets you the attention you deserve! Gain valuable insight that you can apply to your profile and use as a tool for other members in your firm.
LisaMarie Dias shows professionals how to leverage social media and email marketing to build their businesses and practices. Originally trained and licensed as an architect, her technical knowledge and design skills inform her process and approach. LisaMarie loves teaching and has trained hundreds of professionals to effectively use digital tools and platforms to build their brand, professional reputation and their bottom line.
LisaMarie Dias Designs LMD@LisaMarieDiasDesigns.com
If you missed the meeting and would like more information, contact LisaMarie Dias.
October 23, 2018Workplace Design: Part 2 – Coworking
This panel unpacked the various typologies of coworking spaces now serving new niches and responding to user expectations for amenitized spaces and hospitality-based services. Our NYC-based panelists represented various professional roles: designer, developer, and operator. We explored this rapidly shifting industry sharing recent findings, design strategies, emerging research techniques and resulting data, and projections for the near future.
Matthew Winter, Associate, Rockwell Group
Joyce Bromberg, Chief Strategy Officer, Convene
Lucia Diana, Global Real Estate, Verizon
Eivind Karlsen, Director of Design, Industrious
Melissa Marsh, Founder, Plastarc; Senior Managing Director, Occupant Experience, Savills Studley, New York
September 26, 2018Photography Best Practices for Architecture & Design
Join us on October 11 for our monthly MaCC meeting.
This talk will focus on collaborating with a photographer to document your firm’s projects. We will discuss planning, budgeting, and preparation for the documentation of your project as well as the long-term added benefits of collaboration including marketing, preservation and the economic benefit of effectively planning a photo shoot.
David La Spina, Director Esto
Ashok Sinha, Photographer Esto
Location: Meeting will be held at BKSK Architects office 6:15-7:15pm
28 West 25th Street, 4th Floor
September 18, 2018One Size Doesn’t Fit All: Instagram Strategies
This panel introduced how social media plays into an overall marketing strategy, unpacking differences in content and application strategies for sole practitioners, mid-size firms, and large firms. We took a deeper dive into Instagram and its relevance as a visual marketing medium in the design profession. The panel also explored benefits and limitations, with strategies for maximizing exposure, enhancing visibility, staying on brand, and quantifying results.
Download PDF: AIANY Instagram Strategies Handout
LisaMarie Dias, Founder, LisaMarie Dias Designs
Rio Hamilton, Marketing and Business Development Strategist, Rio Hamilton Consulting
Erin Fearins, Co-Founder of Fearins | Welch Interior Design
Matthew Keeshin, Social Media Strategist, Gensler
Photos from the event courtesy of Jenna Bascom Photography
Wed, 3/6/19, 6:30pm
Tue, 10/23/18, 6:00pm
Tue, 9/18/18, 6:00pm
Wed, 8/15/18, 6:00pm
Wed, 5/2/18, 6:00pm