August 5, 2019MaCC Summer Social
Join the Marketing and Communications Committee for drinks and light fare at American Whiskey on Thursday, August 8, 5:30-7:30 PM.
Catch-up with fellow committee members and industry peers. The event is a casual happy hour open to both committee members and those who want to learn more. The co-chairs will be there to answer any questions you have about becoming involved in the coming year.
See you there!
Laura Holwegner and Melissa Gerard
July 10, 2019Powerful Tools for Successful Digital Marketing & Communication Strategies
Seasoned PR professionals shared their tips and resources during this morning panel on marketing techniques for small and medium sized firms. See details on the next event scheduled for Tuesday, July 30 here.
1. Manage your firm’s public image through a holistic lens, everything is connected.
2. Remember to utilize resources and networks you have already established.
3. Select a limited number of social media platforms to implement based on your goals and audience. Be realistic—consistency is key.
4. Not every tactic will work. Don’t be afraid to try something, reflect and then refine.
Susana Holguin-Veras, Assoc. AIA, LEED AP, Principal, Theory
Nancy Kleppel, Assoc. AIA, Principal, Nancy Kleppel Consulting
Iva Kravitz, Assoc. AIA, Principal, The Iva Agency
Laura Patel, Director of Strategic Accounts, Density
Alexandra Polier, President, DNA Strategic Consulting
About AIANY Summer Practice Series
A curated summer-long series of weekly programs looking at topics across practice areas with a focus on the challenges of small to medium sized firms
May 15, 2019Dining & Dialogue: Industry Kitchen
Thank you to everyone who joined on June 12th for our first Dining & Dialogue! We shared a communal meal while architect Wid Chapman unpacked the design decisions that led to the creation of Industry Kitchen in the South Street Seaport.
Be on the lookout for info on the next in this series, later this summer.
About Dining & Dialogue
Bringing together architectural and culinary enthusiasts, this series explores the intersection between design, branding, storytelling and marketing a concept.
Playing off the seaport’s vintage industrial setting, Industry Kitchen occupies an angular structure featuring reclaimed plank wood, black tile and raw concrete. Floor-to-ceiling windows seamlessly separate the indoor and outdoor areas, framing a picturesque view of the waterfront that can be enjoyed from any seat
Wid Chapman, AIA, Wid Chapman Architects
The practice is headed by Wid Chapman, AIA, who received his architectural education at the Rhode Island School of Design. He is a former chair of the interior design department of Parsons the New School for Design, where he currently serves on its senior faculty. Wid has guest lectured in the U.S. and globally in Brazil, the Dominican Republic, France, India, Malaysia, and Singapore. A lifestyle design authority, he is co-author of the topical books Home Design in an Aging World (Fairchild Books, 2008) and Unassisted Living (Random House, 2011).
May 1, 2019Storytelling Through Video
In preparation for the 5th Annual AIA Film Challenge (opening June 3rd) join us for an introduction to developing video content at our monthly meeting May 9th. Learn how to get started with strategy and conceptualization, and gain an understanding of the pre/post-production process.
The 2019 AIA Film Challenge invites architects and filmmakers to collaborate in telling stories of architects and civic leaders working together to create resilient and sustainable communities.
Milkbox NY handcrafts thoughtful video and brand content that entices and entertains. They keep their core team small and the process simple, creating stories clients love and their audiences share.
Andrew Bordwin, Founder and Director, Milkbox NY
February 22, 2019Linked-In Profile Optimization
Join us on March 14 for our monthly MaCC meeting.
This professional development session will give you a brief overview of how to create a dynamic, professional presence that stands out in a sea of bland search results. Make sure your LinkedIn profile gets you the attention you deserve! Gain valuable insight that you can apply to your profile and use as a tool for other members in your firm.
LisaMarie Dias shows professionals how to leverage social media and email marketing to build their businesses and practices. Originally trained and licensed as an architect, her technical knowledge and design skills inform her process and approach. LisaMarie loves teaching and has trained hundreds of professionals to effectively use digital tools and platforms to build their brand, professional reputation and their bottom line.
LisaMarie Dias, LisaMarie Dias Designs
If you missed the meeting and would like more information, contact LisaMarie Dias.
Thu, 9/12, 2019, 6:30pm
Thu, 10/10, 2019, 6:30pm
Tue, 7/30/19, 8:00am
Tue, 7/9/19, 8:00am
Wed, 6/12/19, 6:00pm
Wed, 3/6/19, 6:30pm
Tue, 10/23/18, 6:00pm