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  • October 23, 2018
    Workplace Design: Part 2 – Coworking
    Photo credit: al-ghazali via unsplash.

    This panel unpacked the various typologies of coworking spaces now serving new niches and responding to user expectations for amenitized spaces and hospitality-based services. Our NYC-based panelists represented various professional roles: designer, developer, and operator. We explored this rapidly shifting industry sharing recent findings, design strategies, emerging research techniques and resulting data, and projections for the near future.

    Download PDF | AIANY Workplace Design Part 2 pres and AIANY Workplace Design Part 2 handout

    Speakers:
    Matthew Winter, Associate, Rockwell Group
    Joyce Bromberg, Chief Strategy Officer, Convene
    Lucia Diana, Global Real Estate, Verizon
    Eivind Karlsen, Director of Design, Industrious

    Moderator:
    Melissa Marsh, Founder, Plastarc; Senior Managing Director, Occupant Experience, Savills Studley, New York

     

  • September 26, 2018
    Photography Best Practices for Architecture & Design

    Join us on October 11 for our monthly MaCC meeting.

    This talk will focus on collaborating with a photographer to document your firm’s projects. We will discuss planning, budgeting, and preparation for the documentation of your project as well as the long-term added benefits of collaboration including marketing, preservation and the economic benefit of effectively planning a photo shoot.

    Presenters:
    David La Spina, Director Esto
    Ashok Sinha, Photographer Esto

    Location: Meeting will be held at BKSK Architects office 6:15-7:15pm
    28 West 25th Street, 4th Floor

  • September 18, 2018
    One Size Doesn’t Fit All: Instagram Strategies

    This panel introduced how social media plays into an overall marketing strategy, unpacking differences in content and application strategies for sole practitioners, mid-size firms, and large firms. We took a  deeper dive into Instagram and its relevance as a visual marketing medium in the design profession. The panel also explored benefits and limitations, with strategies for maximizing exposure, enhancing visibility, staying on brand, and quantifying results.

    Download PDF: AIANY Instagram Strategies Handout

    Speakers:
    LisaMarie Dias, Founder, LisaMarie Dias Designs
    Rio Hamilton, Marketing and Business Development Strategist, Rio Hamilton Consulting
    Erin Fearins, Co-Founder of Fearins | Welch Interior Design

    Moderator:
    Matthew Keeshin, Social Media Strategist, Gensler

    Photos from the event courtesy of Jenna Bascom Photography

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