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July 10, 2019Powerful Tools for Successful Digital Marketing & Communication Strategies
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Seasoned PR professionals shared their tips and resources during this morning panel on marketing techniques for small and medium sized firms. See details on the next event scheduled for Tuesday, July 30 here.
Key takeaways:
1. Manage your firm’s public image through a holistic lens, everything is connected.
2. Remember to utilize resources and networks you have already established.
3. Select a limited number of social media platforms to implement based on your goals and audience. Be realistic—consistency is key.
4. Not every tactic will work. Don’t be afraid to try something, reflect and then refine.
Presenters:
Susana Holguin-Veras, Assoc. AIA, LEED AP, Principal, Theory
Nancy Kleppel, Assoc. AIA, Principal, Nancy Kleppel Consulting
Iva Kravitz, Assoc. AIA, Principal, The Iva Agency
Laura Patel, Director of Strategic Accounts, Density
Alexandra Polier, President, DNA Strategic Consulting
About AIANY Summer Practice Series
A curated summer-long series of weekly programs looking at topics across practice areas with a focus on the challenges of small to medium sized firms
Marketing and Communications
The AIANY Marketing and Communications Committee leads the ongoing discussion of strategic business and marketing-related issues for our constituents: architects, their firms, and staffs. The committee’s four major goals are: To create forums for architects to discuss and share ideas about issues in marketing and media relations today; to provide and encourage opportunities for training and development; to be a resource for the exchange of strategic marketing information within the architecture community; and to develop a dialogue about how the profession represents itself.
