Competition Info

Schedule

April 21, 2021, 9:00am
Registration Opens

July 14, 2021, 5:00pm
Extended Submission Deadline

Fall 2021
Winners’ Event

Award Categories

The AIANY Marketing Excellence Award is intended to be conferred on one firm, with the possibility of multiple awards if jurors determine that submissions are equally excellent but are reflective of work produced for firms of notably different sizes.

The award will recognize all individuals who contributed to the awarded firm’s submitted work, including internal marketing professionals and external public relations consultants, graphic designers, and others.

Judging Criteria

Submissions must contain one or more work samples (essentially a marketing portfolio) of marketing projects for one A/E/C firm, completed between January 1, 2018 and December 31, 2020. Portfolios should showcase a suite of marketing tactics including public relations and graphic design. Work samples may include but are not limited to: social media campaigns, website design, branding, newsletters or print mailings, press releases, brochures, and publications. Any evidence to the success of a particular marketing campaign or activity is highly encouraged.

Work samples will be reviewed for their creativity, versatility, and cohesiveness. We also highly encourage and will give additional weight to submissions that focus on climate or social justice.

Eligibility

Who is eligible?
A/E/C firms based in New York City. New York City-based public relations, marketing and graphic design firms whose work was created on behalf of NYC-based A/E/C firms are also eligible. Public relations, marketing, and graphic design firms must create separate submissions for each A/E/C firm they wish to enter. A single submission may not include work for multiple A/E/C firms.

What should be included in the submission?
Submission should contain work samples of projects by a single A/E/C firm, completed between January 1, 2018 and December 31, 2020.

Registration and Submission
The AIANY Marketing Excellence Awards program will be entirely digital.

Entry Fees

$50 per submission

Submissions

  • Submission must be a single PDF file smaller than 20 MB.
    • PDF should be formatted as 11×17, landscape, and no more than 10 pages.
      • The first page must contain company information:
        • A/E/C Firm Name
        • Submitting Firm Name  (if different from A/E/C firm)
        • Submitting Firm NYC Address
        • Primary Contact
        • List of all individuals (alphabetical by last name) involved in developing the submission
    • The second page must contain a firm description that provides a narrative of the firm’s philosophy, successes, and work culture.
    • The remaining pages can include one or multiple work samples and shall include names of all team members involved in the production of each.
    • Please check that the uploaded PDF opens and will be viewed as intended.
  • OPTIONAL – Promotional video content showcasing a work sample may be submitted as well. Videos should be max 3 minutes long and in HD (1080p) mp4 format. Videos made explicitly for this award are not allowed.
  • One visually compelling, high-resolution image that best represents your submission, for use in press release and AIANY Awards Archive. Images should not be composites of multiple images.
    • Up to 4 more high-resolution images from work samples
    • Upon jury selection, winners may be contacted to provide additional images and credits for inclusion in the AIANY Awards Archive. Without these materials, projects will not receive proper recognition.
  • Winning submissions will become property of AIA New York.
Eran Chen, AIA
Founding Principal, ODA

Eran Chen, AIA is the founding principal of ODA. Since establishing the office in 2007 he has become one of the most prolific architects in New York. Chen has gained a reputation for delivering mold-breaking designs that will deliver a better urban future. His work has been widely published around the world and recognized amongst others by the American Institute of Architects and the Society of American Registered Architects. Chen graduated with honors from the Bezalel School of Art and Design in Jerusalem, where he serves on the board and as guest lecturer. He is a frequent speaker at design and development forums, as well as architecture schools including Columbia University, Clemson University, Syracuse University, Carnegie Mellon School of Architecture, and The Technion in Haifa. Recent projects include the renovation of the former Postkantoor in Rotterdam, the conversion of the Arbuckle Sugar Refinery at 10 Jay into offices and the forthcoming 416-4120 Kent Ave towers in Williamsburg’s Waterfront. His writings on architecture have been published in ODA’s latest book, Unboxing New York.

John Gendall
Communications and Editorial Consultant, and Author

John Gendall is a New York-based writer specializing in architecture, landscape architecture, and cities. He works with a range of publications, including The New York Times, Architectural Digest, newyorker.com, Wallpaper*, and Artforum. He was a contributing author to The Phaidon Atlas of 21st Century World Architecture. As a communications and editorial consultant, he partners with design firms, foundations, and organizations, including Harvard Graduate School of Design, the Knight Foundation, the Rockefeller Foundation, and the U.S. Department of Housing and Urban Development. In this work, he has addressed climate resilience, social equity, and sustainable development.

Nu Goteh
Co-Founder, Room for Magic; Co-Founder and Creative Director, Deem Journal

Nu Goteh is a multi-disciplinary creative & designer who works in audio, visual, and written mediums. He is the co-founder of the strategy and design studio, Room for Magic, and co-founder and creative director of partner publication, Deem Journal. Additionally Nu is a professor at Parsons School of Design leading a course entitled Design Dichotomies which explores the appropriate scale of humanitarian initiatives with a specific focus on values and the market.

Julia van den Hout
Founder, Original Copy; Visiting Assistant Professor, Pratt Graduate School of Architecture

Julia van den Hout is an architectural editor and curator. She is the director and founder of Original Copy, an architectural communications studio based in Brooklyn. Prior to founding Original Copy in 2014, Julia was Press Director at Steven Holl Architects. Julia was a co-founder and editor of CLOG, an international publication that critically explores one topic at a time from as many perspectives as possible. Julia received her master’s degree in Design Criticism from the School of Visual Arts, and has a bachelor’s degree in Art History and Urban Design & Architecture from New York University.

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