The second attempt by Aby Rosen and Foster + Partners to seek approval for a new structure atop 980 Madison Avenue suggests that the Landmarks Preservation Commission should swallow the serious problems this project presents. In fact, this design would inflict much of the same damage as the first proposal.
The addition has no relationship to the scale, materials, or spirit of the original Parke-Bernet Gallery building. The design has the perfunctory character of a zoning diagram rendered in glass and steel. Like many Modern buildings — and 980 Madison is exactly that — this landmark depends on a few critical qualities for its stature: proportion, massing, and details. The proposed addition compromises these qualities.
As a glass-and-steel box, the scheme is unsympathetic to Alfred Easton Poor’s architecture and a banal non sequitur in the context of the Upper East Side Historic District. 980 Madison presents a spare and elegant reading of classical proportion. And, as a relatively low building along Madison Avenue, it marks the foreground for some of the taller and more significant hotels and apartment/hotels in the neighborhood.
The addition uses the floor area available under the zoning code, but as the Commission has demonstrated before, in this district and others, the criteria of Landmarks designation trumps the zoning code.
Approval of this addition would set a precedent for many property owners in this district to expand buildings. Therefore, this expansion would radically transform the character of the neighborhood.
In 1949, architect William Adams Delano singled out the Walker & Poor-designed Parke-Bernet Gallery as a building that ” combines all the best of traditional and modern schools of architectural thought” (Walker & Poor, 1949) and “demonstrates to others that distinction in commercial building pays” (Williams Adams Delano Papers, Yale University). The 1981 Upper East Side Historic District Designation Report (see pp.285) described it as a “significant post-war addition.” Given the building’s significance and quality, I hope it won’t become a base for Sir Norman Foster’s proposed box.
Peter Pennoyer, AIA, is an architect and author. He is the principal of Peter Pennoyer Architects, a 30-member firm with a national practice in classical and traditional architecture.